This is what my thought was reading this as well. I used it early on and it was great but I don't know if it got updated or what but anymore I feel like it can barely generate anything useful from a prompt. "Oh good, videos of random weird blobby things now"
Really excited from the glimpses we've seen so far. Lots of useful little things like being able to extend a video a few extra frames. I think AI is generally more useful as a tool like this on existing footage currently rather than generating everything.
Yeah I think this is being understated- reducing the workload or friction from editing existing footage could really help lower the barrier to making quality amateur stuff.
Note that "AI video tools" can mean so much more than text-to-video generation. Because video is so rich, it can involve every type of AI image, audio, motion, detection, inpainting, outpainting, etc. tool.
The AI space has such a high risk profile. Adobe's choice: bet on AI, and if AI takes off, Adobe is more profitable than ever. Or, bet on AI, and if AI doesn't take off, Adobe damages its own reputation (potentially permanently). AI is leading to so many companies making choices like this.
Adobe is being pretty conservative by AI standards however, by only training their models on material they've licensed. They seem to be banking on a middle path where AI does take off but most of the competition which took the YOLO approach to licensing eventually gets shot down by the courts and goes down in flames. Getty Images is doing something similar.
If you use their product, per their tos, my understanding is they can train on their customer data at any time. In other words, if you use their product, they automatically have license to train on your art.
I think the only statements saying that they don't train on their customer data is from their CEO, but unless they encode it in their tos, that doesn't really matter.
I mean, given their recent liscence kerfuffle it seems clear to me that Adobe really wanted to be able to train on customer data. They had to backpedal, since that generated a surprising amount of controversy. They hold an effective monopoly in certain fields, and their behavior shows they really don't always have customer interests at heart.
Even without customer data to train on, they do have a pretty large moat with their image library. And you are right, they are in a good position VS competitors who trained on data they don't have rights to. We'll have to see how things play out legally, but I wouldn't be surprised if it ends up that something like midjourney ends up in an untenable position. However, openAI has a huge amount of funds that could be redirected to fight a oegal/lobbying battle. While they aren't a direct Adobe competitor, their whole business revolves around using unliscenced data to train their models, so they have a pretty clear horse in this race.
AI becomes a lot more useful in a commercial setting when you can steer it towards a desired style which means training. Would imagine once they roll out the ability to drive it that way they'll include the licence to use whatever you feed into it for their own training too and many will capitulate.
If Adobe creates AI that specifically doesn't replace artists (except for extremely menial tasks) and explicitly doesn't "steal" anything yet the AI haters still oppose it, that only shows how irrational the hating is. It's kind of a great litmus test.
It's the classic "Innovator's Dilemma," but as most of Adobe's clients are graphic professionals, they should make gradual changes and leave others with the bleeding edge. Workflow improvements are what most users want. Simplify common tasks or even have a "lite version" with fewer features but is easier to use for non-technical people.
And Sora is still nowhere to be seen, 8 months since the announcement now.
It was pretty obvious back then they weren't gonna release it before the US election.
Have they fixed their image generation models yet?
This is what my thought was reading this as well. I used it early on and it was great but I don't know if it got updated or what but anymore I feel like it can barely generate anything useful from a prompt. "Oh good, videos of random weird blobby things now"
Really excited from the glimpses we've seen so far. Lots of useful little things like being able to extend a video a few extra frames. I think AI is generally more useful as a tool like this on existing footage currently rather than generating everything.
Yeah I think this is being understated- reducing the workload or friction from editing existing footage could really help lower the barrier to making quality amateur stuff.
Note that "AI video tools" can mean so much more than text-to-video generation. Because video is so rich, it can involve every type of AI image, audio, motion, detection, inpainting, outpainting, etc. tool.
The AI space has such a high risk profile. Adobe's choice: bet on AI, and if AI takes off, Adobe is more profitable than ever. Or, bet on AI, and if AI doesn't take off, Adobe damages its own reputation (potentially permanently). AI is leading to so many companies making choices like this.
Adobe is being pretty conservative by AI standards however, by only training their models on material they've licensed. They seem to be banking on a middle path where AI does take off but most of the competition which took the YOLO approach to licensing eventually gets shot down by the courts and goes down in flames. Getty Images is doing something similar.
If you use their product, per their tos, my understanding is they can train on their customer data at any time. In other words, if you use their product, they automatically have license to train on your art.
I think the only statements saying that they don't train on their customer data is from their CEO, but unless they encode it in their tos, that doesn't really matter.
I mean, given their recent liscence kerfuffle it seems clear to me that Adobe really wanted to be able to train on customer data. They had to backpedal, since that generated a surprising amount of controversy. They hold an effective monopoly in certain fields, and their behavior shows they really don't always have customer interests at heart.
Even without customer data to train on, they do have a pretty large moat with their image library. And you are right, they are in a good position VS competitors who trained on data they don't have rights to. We'll have to see how things play out legally, but I wouldn't be surprised if it ends up that something like midjourney ends up in an untenable position. However, openAI has a huge amount of funds that could be redirected to fight a oegal/lobbying battle. While they aren't a direct Adobe competitor, their whole business revolves around using unliscenced data to train their models, so they have a pretty clear horse in this race.
AI becomes a lot more useful in a commercial setting when you can steer it towards a desired style which means training. Would imagine once they roll out the ability to drive it that way they'll include the licence to use whatever you feed into it for their own training too and many will capitulate.
Given that they own a big library of images, it's the path they prefer.
If Adobe creates AI that specifically doesn't replace artists (except for extremely menial tasks) and explicitly doesn't "steal" anything yet the AI haters still oppose it, that only shows how irrational the hating is. It's kind of a great litmus test.
Those are two big ifs though.
It's the classic "Innovator's Dilemma," but as most of Adobe's clients are graphic professionals, they should make gradual changes and leave others with the bleeding edge. Workflow improvements are what most users want. Simplify common tasks or even have a "lite version" with fewer features but is easier to use for non-technical people.
Pretty sure it's taken off already.
If everyone's reputation has been damaged, has anyone's reputation been damaged?
Not quite everyone: https://procreate.com/ai
AI winter is coming and I wouldn't wanna be known as an 'AI' person then.
Won’t have to wait long before Adobe figures out the stupidest way to squeeze more money out of its customers by shoving its AI down their throats.